I’m really excited to share this interview with you all today! LA Juice is a new juice shop on the happening and fashionable, Melrose Ave. Surrounded by high fashion shops, LA Juice fits in quite nicely in the neighborhood! I was in love with the décor and most importantly their juice! I tried a few different samples of juice but I really loved their Malibu Greens, Sunset Greens and the Berry Banana Protein Shake! Honestly, some of the best juices I’ve had and very high up on my list of favorite juices!
I met with Kiel Pollitt, who is the founder of LA Juice, and we talked juice, astrology (He writes monthly horoscopes on his personal site, www.astro-health.com, and also for a wellness site in Sweden called www.thedailygood.se and metrosource.com) and how he used feng shui to create the perfect atmosphere for his new business! I found that part of my wonderful experience of going to LA Juice was not only how beautiful of a shop he had created (No joke! He did not miss a beat with creating LA Juice, every detail is on point!) as well as amazing tasting juice but was meeting Kiel and how down to Earth he was! I also really loved that the juice was made in house, behind the counter but pre bottled so you can still grab and go.
Check out my interview with Kiel Pollitt and definitely check out LA Juice! ;)
8360 Melrose Ave
West Hollywood, CA 90069
Was opening a juice shop something you always wanted to do?
"Not exactly, I first discovered the powerful healing benefits of juicing 8 years ago when I cured my cystic acne through juicing on a daily basis. Over the passing years I became more involved in the juicing world by working for different Juice Companies. Then the right moment lined up and the idea of L.A. Juice was born."
How has your background in holistic health and nutrition helped you with starting LA Juice?
"In so many ways, from creating the juice recipes and understanding different body types and their own unique needs to delivering a product that’s truly superior in quality."
What has been the most rewarding part of owning your own juice shop?
"I love creating things so much from designing the space to bottles, logos and the actual recipes. It has allowed me to enjoy merging my creative needs with my desire to spread a product that can heal the body."
With juice shops/companies popping up everywhere nowadays and especially in LA, did you ever worry or have doubts that you were entering an over saturated market? If so, what led you to continue pursing opening one?
"Never, in fact the Natural Health world is currently the fastest growing industry. Coffee is on every corner, why can’t juice be? L.A. Juice is unique in its’ design & standards that sets it apart."
What was the most important thing for LA juice to have that you felt would set it apart from the rest of the juice stores?
"I never wanted the shop to feel commercial in anyway. I wanted it to feel upscale and customers to have an experience that reflected the beauty and quality of the juice itself. Pressing the juice directly behind our sales area is a huge difference from other competitors that use a central kitchen or hpp their juices. Moreover, we only use Organic Produce and Glass bottles. All of our produce is thoroughly washed in alkaline water system. Every last detail has been taken to deliver a supreme product."
What is the most popular juice ordered at your shop? Which is your favorite?
"The Sunset Greens is our best seller. It’s great because people get their daily intake of Greens with it still tasting outstanding. My personal favorite is the Golden Glow because its’ ingredients + flavor are so unique."
Do you have plans of expanding?
"Yes, we hope to open a westside location eventually but nothing confirmed as of yet."
Written, Interviewed and Photographed by: Kristen Tola Hettich